Nestled between mountain peaks and bisected by the snaking Han River, Seoul is a city where tradition meets innovation in spectacular ways. Whether you’re intrigued by ancient palaces or futuristic skyscrapers, or you’re simply seeking to indulge in tantalizing street food, Seoul has it all. As a vibrant metropolis with over 600 years of history, it’s a traveler’s paradise. In this article, we’ll journey through the top 20 places you simply must experience when visiting Seoul, South Korea.
1. Explore the Historic Majesty of Gyeongbokgung Palace
One of the most iconic landmarks in Seoul, Gyeongbokgung Palace, stands as a majestic reminder of Korea’s royal heritage. Built in 1395, during the Joseon Dynasty, this grand palace complex serves as an architectural masterpiece and a portal into Korea’s past. Visitors can explore the beautiful halls, pavilions, and gardens, and even witness the ceremonial changing of the guards. Don’t miss Gwanghwamun Gate, the grand main entrance, and be sure to rent a hanbok (traditional Korean dress) to fully immerse yourself in the royal experience.
2. Experience the Recent Past in Bukchon Hanok Village
For a taste of traditional Seoul, Bukchon Hanok Village offers a quaint escape into the city’s past. The village is a maze of narrow alleyways lined with well-preserved hanok, traditional Korean houses, which date back over 600 years. A visit here is like stepping back in time, as you walk between these sloping-roofed homes that blend harmoniously with modern city life. It’s a great area for photography, and local artisans sell handmade crafts and delicious treats.
3. Take in the Spectacular Views from N Seoul Tower
Rising atop Namsan Mountain, the N Seoul Tower (or Namsan Tower) offers panoramic views of the city below. It’s a must-visit for first-time travelers to Seoul. You can hike to the top or take a cable car for a scenic journey up the mountain. Once you reach the tower, visit the observation deck to see the city’s sprawling skyline and perhaps indulge in a romantic moment by adding a “lock of love” to the fence surrounding the base.
4. Get a Taste of Korea in the Myeongdong Shopping District
A paradise for shoppers and food lovers alike, Myeongdong is Seoul’s vibrant retail heart. The bustling streets are lined with towering department stores, cosmetic shops, and endless street food stalls offering tasty bites such as tteokbokki (spicy rice cakes) and hotteok (sweet pancakes). Myeongdong is also a hub for beauty enthusiasts, boasting an array of skincare and makeup brands to suit every budget. It’s an energetic, lively area that captures the essence of Seoul’s fast-paced lifestyle.
5. Nature and Architecture Combine at Changdeokgung Palace & Huwon (Secret Garden)
Changdeokgung Palace is a UNESCO World Heritage Site and a prime example of Korean architecture harmonizing with nature. Built during the Joseon Dynasty, the palace is known for its elegant design and the vast Secret Garden (Huwon) that lies behind it. The garden, with its ponds, pavilions, and wooded paths, was once a private retreat for royals seeking solace. Take a guided tour to learn about the palace’s history and the royal lifestyle.
6. Visit the Future at the Fashionable Dongdaemun Design Plaza (DDP)
Designed by the world-renowned architect Zaha Hadid, Dongdaemun Design Plaza (DDP) is a modern architectural marvel. It houses exhibition spaces, design shops, and rooftop gardens, making it a hub for the city’s creative and fashion scene. The futuristic building is especially stunning at night when it’s lit up by hundreds of LED lights. Visitors to DDP can also explore the nearby Dongdaemun Market, a large shopping district renowned for its textiles, clothing, and accessories.
7. Live Up the Underground Nightlife in Hongdae
Hongdae is the beating heart of Seoul’s indie music, youth culture, and nightlife. Located near Hongik University, this district is full of lively cafés, quirky boutiques, and street performers. Known for its vibrant nightlife, Hongdae comes alive after dark with live music clubs, dance bars, and cozy pubs. Visit during the day to enjoy street art and discover underground galleries. It’s a great spot for travelers who want to experience Seoul’s youthful, creative spirit.
8. Beauty and Art Await You in Insadong
Insadong is where old meets new. This cultural district is known for its art galleries, antique shops, and teahouses. Historically the center of Korea’s art and culture, Insadong is a place to shop for traditional crafts like calligraphy supplies, ceramics, and hanbok. The area is also home to some of the best teahouses in the city, where you can enjoy a quiet moment with a cup of tea and traditional Korean sweets. It’s the perfect area to find unique souvenirs and a respite from the bustling city streets.
9. Go Big or Go Home at Lotte World and Lotte World Tower
If you’re traveling with family or simply love amusement parks, Lotte World is a must-visit. This massive complex houses both indoor and outdoor amusement parks, complete with roller coasters, water rides, and parades. Lotte World also features an ice rink, an aquarium, and an enormous shopping mall. Whether you want to indulge in childhood nostalgia or enjoy thrilling rides, Lotte World offers a fun escape from the urban hustle.
Rising high above the Seoul skyline, Lotte World Tower is an architectural marvel and the tallest building in South Korea. Standing at 555 meters with 123 floors, this sleek skyscraper combines luxury, leisure, and breathtaking views. The tower houses a range of attractions, including premium shopping malls, world-class restaurants, a luxury hotel, and Sky Seoul, one of the highest observation decks in the world.
The journey to the top is as thrilling as the view itself. An ultra-fast elevator whisks you up to the observation deck on the 118th floor, where glass floors and floor-to-ceiling windows offer panoramic views of the city, Han River, and the mountains that surround Seoul. On a clear day, you can even see as far as Incheon and the Yellow Sea.
For adventure seekers, Lotte World Tower features Seoul Sky’s “Sky Bridge,” an outdoor experience that takes you across a narrow bridge connecting two of the tower’s spires. Suspended high above the ground, this exhilarating walk offers a rare perspective on the city.
10. Relax and Center at the Cheonggyecheon Stream Walk
Running through the heart of downtown Seoul, Cheonggyecheon Stream is a serene oasis amid the city’s urban jungle. This 11 km-long stream is flanked by beautifully landscaped walking paths and bridges. A popular spot for locals and tourists alike, it’s an ideal place to unwind, especially during the evening when the stream is illuminated by soft lighting. It’s also a common venue for cultural events, making it both a peaceful retreat and a cultural hotspot.
11. Take in the Vibrant Colors at Ihwa Mural Village
Hidden among the hills near Naksan Park, Ihwa Mural Village is an artistic enclave that breathes life into Seoul’s streets. Originally a fading neighborhood, it was transformed by artists into a vibrant canvas of colorful murals and art installations. The village offers sweeping views of the city below and is an excellent place for Instagram-worthy shots. Wander through its alleyways, admiring the various works of art that pop out from the walls and steps.
12. Shop ‘Til You Drop at Gwangjang Market
Gwangjang Market is one of Seoul’s oldest and largest traditional markets, famous for its street food. This bustling market offers everything from bindaetteok (mung bean pancakes) to mayak gimbap (small seaweed rice rolls) and jeon (Korean pancakes). Wander through the narrow aisles to sample dishes prepared by local vendors, and shop for textiles, vintage clothing, and traditional crafts. A visit to Gwangjang Market offers an authentic slice of Seoul’s culinary and shopping culture.
13. Natural Healing Awaits in the Seoul Forest
For nature lovers, Seoul Forest provides a peaceful getaway without leaving the city. Spread across five themed areas, this vast park is home to deer, butterflies, and a variety of flora and fauna. Visitors can enjoy walking trails, bike paths, and picnic spots, all while surrounded by nature. Seoul Forest is particularly beautiful in spring when the cherry blossoms are in full bloom, or in autumn when the foliage turns vibrant shades of red and gold.
14. Summon Your Spiritual Side at Bongeunsa Temple
Situated in the bustling Gangnam district, Bongeunsa Temple offers a peaceful respite from the city’s hectic pace. This Buddhist temple, dating back to 794 AD, features serene gardens, statues, and beautiful pagodas. Visitors can participate in a temple stay program, where they can experience traditional Buddhist rituals, meditation, and tea ceremonies. It’s a calming, spiritual experience that provides insight into Korea’s deep Buddhist heritage.
15. Cozy Up with a Good Book at COEX Mall & Starfield Library
Beneath the glitzy towers of Gangnam lies COEX Mall, the largest underground shopping mall in Asia. Within its massive space, you’ll find the stunning Starfield Library, a two-story open library with towering bookshelves and plenty of reading nooks. COEX Mall is also home to a world-class aquarium, multiplex cinema, and hundreds of shops. It’s a must-visit for book lovers, shopaholics, and families seeking indoor entertainment.
16. Steals and Deals are Waiting for You in the Namdaemun Market
Namdaemun Market is a sensory overload in the best way possible. One of the oldest and largest markets in Korea, it offers everything from traditional Korean garments (hanbok) to souvenirs, electronics, and endless street food options. Stroll through its narrow lanes to discover an array of stalls selling fresh produce, seafood, and specialty Korean ingredients. The market is a perfect place for bargain hunters and those seeking authentic local flavors.
17. Reflect and Revere at the War Memorial of Korea
Seoul’s War Memorial of Korea is an impressive museum dedicated to the history of the country’s military conflicts. With more than 13,000 artifacts on display, including tanks, aircraft, and monuments, the memorial offers a deep dive into Korea’s history, from ancient times to the Korean War and beyond. Outside the museum, the grounds are dotted with statues and military vehicles, making it a sobering yet educational experience for history buffs.
18. Bukhansan National Park is a Hiker’s Paradise
Just a short subway ride from downtown Seoul, Bukhansan National Park offers some of the best hiking in Korea. The park is renowned for its scenic granite peaks, verdant forests, and historic temples. Whether you’re an experienced hiker or just looking for a scenic walk, there are trails for all skill levels. The views from the top are well worth the effort, offering a stunning contrast between the natural landscape and the city skyline below.
19. Jogyesa Temple, A Feast for the Eyes
Jogyesa Temple is the head temple of the Jogye Order of Korean Buddhism and a symbol of Zen Buddhism in Korea. Located in the heart of Seoul, the temple is an oasis of tranquility, known for its beautiful trees and striking Buddha statues. During festivals like Buddha’s Birthday, Jogyesa comes alive with vibrant lantern displays, making it one of the most visually stunning places to visit in Seoul.
20. Biker’s Delight at Seoul Olympic Park
Built for the 1988 Summer Olympics, Seoul Olympic Park is an expansive green space that hosts a variety of events and outdoor activities. The park features large sculptures, gardens, and historic sites like the Mongchon Fortress. It’s a favorite spot for cyclists, runners, and picnickers. The park also contains the Olympic Museum, offering insights into Korea’s role in the global sports arena.
Conclusion
Seoul is a city that pulsates with energy, where skyscrapers jostle for space with ancient palaces, and trendy cafés coexist with traditional tea houses. Whether you’re drawn to history, culture, shopping, or nature, this dynamic capital has something for every kind of traveler. From the royal grandeur of Gyeongbokgung Palace to the contemporary flair of Dongdaemun Design Plaza, these 20 destinations showcase the diverse beauty of Seoul—a city that never stops evolving but stays deeply rooted in its past.
Whether it’s your first trip or your tenth, Seoul offers new experiences around every corner, waiting to be explored.
